You are invited to Aram Azaryan’s first photo exhibition, which explores our tendencies to classify and label each other.
The displayed material presents people as labeled and confined by societal perceptions. Individuals are depicted according to Jungian archetypes and stereotypical perceptions circulating in society. The photographs feature not just people but “branded” and “cataloged” personas, whose identities are intertwined with labels imposed by society and themselves.
This exhibition is a dialogue by a specialist with extensive experience in marketing and branding, using the language of art.